Exercise 3 Film posters

The choice of film was obvious in my case. Kubrik's Odyssey was something which made me sitting at black white screen and watching that film with open mouth in my childhood.  I do not remember how old I was but the visual issue and and slow tempo really address me. I think I understood the thing the film was saying but I have not words to describe it. Anyway I research some posters and made a board on pinterest: https://cz.pinterest.com/emilnemecek/a-space-odyssey-posters/


Particularly I like poster above, especially how title 2001 is used for Hal's eye. The designer lovely "simply" used the magical Hal's eye. "Open the door Hal" scene we can see it: https://www.youtube.com/watch?v=dSIKBliboIo , beautiful scene, machine is protecting itself against human being.



This poster uses black red colour with a font which looks like hand drawn and it suits here, I really like it, the whole poster is not so "technical" but keeps the mystery of the film and reminds me the Hal deactivation scene: https://www.youtube.com/watch?v=c8N72t7aScY



This poster uses serif font and it changes the mood from too technical to a romance film I think at the first glance. I am not saying it is wrong but when we compare the first poster with this one we can feel the posters announce different film. The first represents emptiness and Hal's eye, we are not getting more. In the third we have got more information, we can see hills,  a "monkey", an astronaut, an obelisk, red planet (Hal's eye), if we know the story, we know what this is about. If not, we can construct a story, we are expecting some form of the film based on our experience. I am not sure about the colour which designer used here. This poster does not correspond to my feelings about 2001 Odyssey.



This poster uses the same structure as the one before but the font is sans-serif and the overall mood of that version has better effect than the serif font.

How has the aesthetic of moving image influenced the design of the poster?

All posters have a title to transfer the name of the film for the viewer. However, it depends on designer how to introduce (reflect) the nature of the film. In the examples they used the main elements from the film such as astronaut (exploration), Hal's eye (high end technology, sci-fi), an obelisk, a monkey etc. and each has another style. The first is very simple but very effective to introduce something unknown, we hardly can get any feeling what the film will be about. In the second poster we see an astronaut walking to us, what the film is about? An exploration? The poster let us curious. The third and fourth are illustrative and posters have a softness in their visual issue. From this style I would expect other style of film than from the two previous. It reminds me E.T. film.