29/10/2016

Combining visual elements: Exercise 1



1. Enjoy your stay: written by black-letter looks very old and odd. This combinations is not comfortable to read it, I have strange feeling that something is not right. Someone is watching you :-)

2: DO NOT FEED THE ANIMALS THEY ARE DANGEROUS: the serif font is polite in this example. Sans serif would be right choice here.

3. We are professionals: slab serif does not look too professional, it does take my trust to that sign. The font does not represent seriousness.

4. Luxury: this hand (script) font makes the sign somehow sportive. I can image that font suitable for toy shop.

5. hand made: the font is too hard, it can be used for tools not for food or toys where human fineness is expected. I would like to see serif font for that case.


Some vernacular typography examples (from Design course): http://kafkasfriend-log.blogspot.cz/2011/05/vernacular-typography.html

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