McLuhan, (Herbert) Marshall

Previously I wrote that:

"I think that any medium produces a message by its content which is interpreted in mind of a "receiver" who has its own culture, social, education associations.".

Now, McLuhan's message especially in case of  TV medium is that the medium has vast influence on people. Nevertheless the content is "incidental" and the awareness is subjective. The picture of world seeing through TV screen is limited to the content. Seeing news established on ratings (sales) everyday we can see the world as bad place to live. Internet is a place where we have freedom to choice what we want to see but still there are business involved to set a trap for your attention. What is true? The TV has vast power to manipulate masses and we see it for example in Russia where the medium is used against to the west culture.


Some notes:
At centre of his work is the idea that the content or message of mass media communications is much less important than their form or medium, though he did not consider these to be mutually exclusive.

The medium is a message part 1
The medium is a message part 2
The medium is a message part 3

Notes @ Manu Forster
Part 1
4:34 "... to read means to guess... a reader is making decisions very rapidly..."
6:01 "Any painter, any poet, any musician sets a trap for your attention... That is the nature of #art..." 7:35 "... TV:.. The effect of that huge service environment -- on You personally -- is vast. The effect of the program is incidental." 7:59 -- 8:37 "... The alternative to violence is dialogue..." 12:14 "Cricket is a very organised form of violence... controlled forms of violence in a community...""

Part 2
1:17 #Nostalgia "... When people have been stripped of their private identities they develop huge nostalgia!" 2:14 "... costumes..." 3:14 "... a manifestation of grievance..." 3:42 "... Professor!.." 4:28 "... One of the peculiarities of electric speed is that it pushes all the unconscious factors up into consciousness..." 5:15 "What is desperately needed is some kind of understanding of the media which would permit us to program the whole environment... So that [...] literate values would not be wiped out by new #media... If You understand the nature of these new forms You can neutralize some of their adverse effects and foster some of their [beneficial] effects... " 6:14 "... Big Screens... awareness of process... " 7:37 "... participation in replay... pattern recognition... extreme self-awareness... awareness of the nature of the operation." 8:45 "... the future of education requires that we pay much attention to the media we're employing... as forms of study... awareness of the nature of the operation..." 9:17 "... television uses the eye as an ear..." --> 9:57 "... television is [...] a resonating form of experience..." 10:07 ... 10:11 "Is television the ultimate medium?.. Or is there worse to come?.." 10:19 "... You've heard of the #hologram?" ;)

Part3
4:14 Advertisement grievance: you are not buying my products :-)
Media effect on politics: parties and policies become very unimportatnt and the image of politician takes tremendous new importance this is television at least..... Radio politics are completely different form completely different message TV politics do not permit very much interest in the policy or the party but the individual candidate must have charisma = looking like a lot of other people ......