Visual communication

......., so visual communication need to be aware of possible interpretation and find ways to prioritise the interpretation they want. For example the designers of the 'no walking on the grass' sign could have added some text or focused their image on the idea of walking than just the shoe.

.....Talk to someone from a different culture and the associations might be very different. A visual communication draws on a shared visual culture and reflects it back, as it does so, it may reinforce, emphasise or change the reference points it draws on.